The IMO Playbook | Build Your Own Insurance Empire
Free Training For Ambitious Agents

The IMO Playbook

The step-by-step blueprint for building your own insurance marketing organization—without gambling your savings, wasting years, or learning the hard way.

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Limited spots available for the next session

What If You Could Stop Building Someone Else's Empire?

You've been in this industry long enough to know the truth: the real money isn't in selling policies—it's in owning the distribution.

Every agent who's hit the ceiling knows this feeling. You're producing. You're good at what you do. But at the end of the day, you're making someone else rich while they take a cut of everything you earn.

What if there was another way?

The IMO Opportunity

Here's what changes when you own the house instead of playing in it.

Earn On Every Agent

Build a team and earn overrides on their production. Your income grows even when you're not personally selling.

Build Real Equity

An IMO is a sellable asset. You're not just earning—you're building something with long-term value.

Direct Carrier Access

Better contracts. Better products. Better comp. No more middlemen taking a cut before you get paid.

Control Your Destiny

Your brand. Your team. Your rules. Stop asking permission to build the business you want.

What's Actually Possible

These aren't lottery numbers. These are realistic ranges for IMO owners at different stages.

Year One Builder

$150K+

Still producing personally while building your first team. Recruiting 5-10 agents.

Scaled Organization

$750K+

50+ agents. Multiple levels of leadership. True passive income from your organization.

What We Cover In The Session

A look inside the playbook we've used to build successful IMOs from scratch.

01

The IMO Business Model

How the money actually flows in this industry—and why owning the distribution changes everything.

02

What It Really Takes

The honest truth about licensing, carrier contracts, compliance, technology, and operations. No sugarcoating.

03

The Fast Path vs. The Hard Path

Why most agents who try to build alone fail within 18 months—and how to avoid their mistakes.

04

The Blueprint We Use

The exact playbook we've developed over years of building in this industry. What works, what doesn't.

05

Your Next Steps

A clear path forward based on where you are right now—whether you're a solo agent or already have a team.

This Session Is For You If...

You're a producing agent who's ready to build something bigger

You're tired of making other people rich while you do all the work

You've thought about starting your own agency but don't know where to begin

You want to understand what it actually takes—the real numbers, the real challenges

You're coachable and willing to learn from people who've already done it

Who's Teaching This

We're not coaches. We're not gurus. We're operators.

We've spent years in the trenches building in this industry—making mistakes, losing money, figuring out what actually works. We've built teams, navigated carrier relationships, dealt with chargebacks, and learned every hard lesson there is to learn.

Now we're sharing what we know with agents who are serious about building something real. Not theory. Not hype. Just the playbook we wish someone had given us when we started.

Ready To See The Full Picture?

Register For The Next Session

In 60 minutes, we'll walk you through everything—the opportunity, the challenges, and the blueprint we use to build. Come with questions. Leave with clarity.

100% Free. Limited spots per session.

What To Expect

Duration
45-60 Minutes
Format
Live Video Call
Cost
Free